Sales Strategy & Enablement by Revenue.io cover image

A Conversation with Bill Sanders

Sales Strategy & Enablement by Revenue.io

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Negotiation Is a Very Important Part of the Selling Process

The negotiating continuum says that there are a couple of different ways to negotiate and different buying selling transactional scenarios. The first is hard bargaining typified by say haggling at a bazaar or even the way you know we used to buy cars at a car dealership here. In creative deal making it's really all about the overall deal building, not necessarily about past deals as in mutually beneficial relationship.

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