What is the best book on negotiation you've ever read?

Many business readers who have read Never Split the Difference by Chris Voss would probably pick that title.

What if I said there is another title that's far more practical, ideas that you can put into practice right now? That book is Negotiation Simplified by Jim Reiman.
 
In this fast-paced conversation, we talk about the core four concepts of negotiating, the best discussion I've ever read about goals in the context of negotiating, and the 3 classes of people we have to consider in any negotiating process, Also, we hit on how to deal with bullies in the negotiating process.