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RV 85 - Customer-Centric Marketing in B2B Growth | Rev Up Podcast

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The Importance of Simplicity in Hub Spot

Marketing is probably one of the most challenging areas from a people perspective because there are so many different skills that you really kind of need to execute a great marketing strategy. We over complicate stuff and we get so deep and like Oh, how are we gonna run this like google ad and people are over specialized in b2b sassantech. I think we need people that think much more broadly and outs and at a more holistic level across all marketing disciplines. When you can mix them together, that's when you get the best result.

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