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16min chapter
How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder
Decoder with Nilay Patel
Bose's Automotive Audio Revolution
This chapter explores the strategic partnership between Bose and automotive manufacturers in creating customized sound systems for various car models. It discusses the challenges and innovations involved in integrating advanced audio technologies, such as Dolby Atmos and noise cancellation, while adapting to electric vehicle demands. The conversation highlights the shift in marketing strategies towards enhancing consumer experiences and navigating the competitive landscape of audio formats.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode