The Marketing Book Podcast cover image

376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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The Power of Loss Oversion

Marketing professor theodore levitt put it, people don't want to buy a quarter inch drill. So we'll quick talk about the power of loss aversion. Loss oversion talks about what buyers stand to lose by not acting on what you're recommending. And this is incredibly powerful. Because when you can share with someone what they stand to lose, that creates urgency.

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