There's a correlation between athletes tweeting and then the outcome of the games they had the next day. A slight mental edge when you're at the superstar level could really be the difference between a victory or not a victory it's worth a lot of money. i've been in touch with front offices of multiple different professional sportsYeah that's definitely digital bit of elizabeth is definitely how people's minds in the professional sports world are changing. There's consequences to radically changing the way we live, he says.