2min chapter

B2BaCEO (with Ashu Garg) cover image

How to Build a Hundred Billion Dollar Company (Jonathan Siddharth, Co-Founder & CEO of Turing)

B2BaCEO (with Ashu Garg)

CHAPTER

The Biggest Takeaway From Blitzkilling

In some ways, it must have actually been a relief because people are wondering what you're going to do. And at least now they know what you'regoing to do. I think we did dial down some of our less efficient marketing channels. For me, the biggest takeaway when we switched from blitzkilling to efficient scaling was, maybe I should have done this sooner. It just unlocked more speed and more growth for us.

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