Aita: Before i joined you and the other founders were very goals oriented too, daily sub de goals. So we need ed vew beyond this week, but we know a week two and three and four. Aita: You also brought in these o, i say, like long term vision statements. I think that mattered because it let everby into the idea that we need structure,. We need row map, we need to be moving fast. Forlik: The advice thereis for early stage start ups to ar wo maybe feeling any sort of resistance about moving to a bit of rigour or fficiency.