Mushroom roots look like chicken, that doesn't sound like a steak. So you have this one day process. It comes out and you have thi igess some kind of like mound of chicken, like hi protein food. When you say we then turn it into steak, we then turned it into fish stacks, we then turn them into x. How does that work? Because obviously, you know, basically, if we're talking about mushroom roots that look like chicken,. That doesn't soundlike a steak. No, it doesn't. I mean, we actually served it at a stake house here in sacramento, and people loved it. They couldn't get enough of it
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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