Charity Water's Brand Fatigue

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10% of the world doesn't have any clean water. Charity Water's power lies in how it lets donors connect to its cause by telling their own donation story. The problem was most fundraisers only told that story one time. This meant Scott needed to find new ways to tell his brand story, and create a more sustainable fundraising model.

Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying these insights can amplify your momentum, whether your brand is just starting out or firmly established. By refreshing your brand in dynamic ways, you'll make it relevant and keep it relevant.

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