Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
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How to Establish Trust in Your Messaging for Product Adoption
"You have to holistically know all this stuff. The messaging that's appropriate to whomever the audience is set, whoever you want to be able to talk to you through your messaging," he says. "That's kind of knowing how they made that connection to what's the messaging that I see, how do I connect that to some needs?" He adds: "The alternative in a much better way than that voice of the customer."
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