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How Much Does Your Name Matter? (Rebroadcast )

Freakonomics Radio

CHAPTER

The Impact of Names on Identity and Perception

This chapter explores how names influence personal identity and societal perceptions, illustrated through a PhD student's experience with negative associations linked to her name. It further examines the role of technology, particularly Google Ads, in perpetuating racial discrimination and the broader implications this has on hiring and societal interactions.

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