10min chapter

Business of Architecture Podcast cover image

495: 6 Ways to Make More Money in Your Practice with Rion Willard

Business of Architecture Podcast

CHAPTER

Uncovering Clients' Emotional Motivators

This chapter emphasizes the importance of leading clients through feeling to uncover their true emotional motivators behind their projects. Through examples and conversations, the hosts discuss the significance of actively listening and allowing clients to share their true emotions.

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