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Burt's Bees: Roxanne Quimby (2019)

How I Built This with Guy Raz

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From Honey Stand to Natural Beauty Empire

This chapter delves into Roxanne Quimby's entrepreneurial journey in founding Burt's Bees, beginning with a humble honey stand in Maine. It highlights her innovative branding strategies that prioritize authenticity and challenge traditional beauty norms, ultimately shaping Burt's Bees into a prominent natural personal care brand.

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