The Gorilla Business Illusion

The failure to notice that sort of backdrop change and the player leaving is a related phenomenon called change blindness. People who knew to look for it find the gorilla. They see it. If anything, there may be slightly less likely to notice the other things because they're now not only counting passes, they're looking for the gorilla. So they're using up more of their attention to find that. And really, all of these sorts of phenomena reveal that we aren't taking in and remembering as much as we think we are.

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