Analyzing the Challenges of Challenger Brand Marketing

What can we all learn from commercial marketing during the golden age of TV?

Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on trends, the power of using dogs and babies in ads, and the framework to a killer direct-response video.

Mentions

• Kellogs Mini Wheats Ad https://youtu.be/tgoUa2wWvAQ?t=60 
• Ketchup Ad https://youtu.be/tgoUa2wWvAQ?t=492 
• Pepsi Ad https://youtu.be/tgoUa2wWvAQ?t=522 
• Black & Decker Ad https://youtu.be/tgoUa2wWvAQ?t=741 
• Wendy’s Ad https://youtu.be/tgoUa2wWvAQ?t=920 
• Trung Phan EP https://link.chtbl.com/7ewMHO1f 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.