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Sturgis Rallye
The first sturgis rally was held in 19 38, when clarence pappy howell, a local indian brand motorcycle dealer, and the jackpine gipsies, his motorcycle club, hosted a race. Sturgis is not a single event so much as an unstoppable annual happening. It has no one true organizer. People are likely to show up every year, whether somebody endorses it or not. The city's attendance counta after the fact would turn out to be closer to 550 thousand.