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Insights on B2B Podcasts and Generating Leads
Experts discuss the misconceptions around B2B podcasts generating immediate leads, emphasizing the need for a longer timeframe to see significant results in deal flow and ROI.
Today’s episode showcases Craig and Matt as they hear powerful insights from the Founder of Cloud Ratings, Matt Harney, as he discusses the importance of ROI and value selling within the software industry. The conversation begins with a discussion on the underutilization of ROI calculators by software companies, emphasizing how personalized ROI can be a game-changer for sales. This episode also highlights AI potential and how that might look in the future. Listen to hear Matt Harney’s fascinating insights into the world of software research analysis.
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