We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#226 Scripting Your Way to Closing More Opportunities

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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What Happens When Your Top Performers Don't Use Your Software?

In many software companies, you have your classic bell, bell, curve am. The top performers demas, they naturally tell a story about a day and life of the stakeholder before owning your software. And that's a wonderful thing but what about our middle majorities? Well, they tend to teach to use. Their demos are more like and use eur training, which is supposed to take place after the sale. So so your top performers are naturally persuading to purchase your midde majorities,. They don't just necessarily have that natural skill. You not base those scrips on your top performers, but now you can give them to your middle majority. Here's how the demos

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