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Nike
Acquired
The Rise of Nike and Jordan in the Secondary Market
Nike is at the forefront of apparel personalization with what started as Nike ID. They really have figured out how to reach an audience and tap into their identity in a way that the original film night track shoe thing never could have dreamed. And shoes have become this method for self expression. But Nike has made the, I think, very conscious decision not to capture any of that value.
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