254 (Sell) How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)
30 Minutes to President's Club | No-Nonsense Sales
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Navigating Sales Solutions
This chapter explores the contrast between customer collaboration and revenue intelligence in sales, focusing on the root causes of seller challenges. It emphasizes the creation of compelling business cases addressing executive concerns and the importance of quantifying the costs associated with inaction to resonate with buyers.
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