Casey Yano — Designing with Detail in Slay the Spire, Mastering the Gaming Grind, Marketing dos and donts, and Building a High Trust Company Culture (#58)
Think Like A Game Designer
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Challenges and Failures in Game Marketing
The speakers discuss the challenges they faced during the launch of their game, including unsuccessful marketing strategies and lack of recognition. They talk about their main marketing strategy and how they now have an established audience for future marketing. They emphasize the evolving nature of game marketing and the importance of sharing experiences to inform marketing strategies.
Play episode from 01:04:16
Transcript
