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171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

GTM Live

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Paid Social

The key heare is that it doesn't need to be direct response. If some if i saw your ad and then later converted on a demo or a free trial on your web site, it would attribute that to the campaign. The next thing that i would recommend is going a little bit harder on product marketing. I lean into how buyers actually buy,. Let's let them go back after they consume it over andlike we have our corps audience of 50 thousand people. We're putting out new messages every time. And so i feel like some, some people that ave been listening to either me talk for a while or other people talk, i've noticed that they go way to top funnel

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