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Advice Line: Why Great Content Still Isn’t Bringing In the Right Clients (John Gigliello)

Advisor Marketing Made Simple

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Targeted Marketing for Retirement Planning

This chapter delves into marketing strategies aimed at attracting clients nearing retirement, emphasizing the shift from generic approaches to targeted efforts. It highlights the use of social media, referrals, and the challenges of effectively reaching and communicating with this demographic's primary concerns.

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