What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?

Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog.

They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions.

Top Performing Campaigns:

• Snoop Dogg's Solo Stove Campaign
• Nicki Minaj's Gag City Campaign
• Ben Affleck and Dunkin' Donuts Campaign
• Walmart's Mean Girls-themed Black Friday Campaign

Mentions:

• Lestraundra’s Blog Post: https://blog.hubspot.com/marketing/best-marketing-campaigns-2023
• Snoop Dogg Solo Stove Campaign: https://www.youtube.com/watch?v=RdsAR9l_fI4
• Nicki Minaj Gag City Teaser: https://www.youtube.com/watch?v=fTLmjgntQsE
• Ben Affleck’s Dunkin Donuts Ad: https://www.youtube.com/watch?v=EQgCl_MAgBM
• Walmart's Mean Girls-themed Black Friday Campaign: https://www.youtube.com/watch?v=PH59qo5j4us

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.