THINKING FAST AND SLOW - Commented Book
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Is Ford Stock Unerpriced?
The executive's decision would to day be described as an example of the affect huristic. Judgment and decisions are guided directly by feelings of liking and disliking, with little deliberation or reasoning. When faced with a difficult question, we often answer an easier one instead,. The spontaneous search for an intuitive solution sometimes fails. In such cases, we often find ourselves switching to a slower, more deliberate and effortful form of thinking.
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