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The past and future of polling

The Science of Politics

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The Complexity of Polling in Democracy

This chapter explores the historical evolution and criticisms of polling in the United States, addressing the unrealistic precision often assigned to poll results and the methodological flaws commonly seen. It examines the dual role of polling as both a democratic tool and a means of consumer manipulation, while discussing contemporary challenges such as low response rates and demographic disparities. The speakers advocate for critical scrutiny of polling methodologies and propose deliberative polling as a more effective approach in the current polarized political climate.

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