Perfecting a Bottoms Up & Top Down Sales Motion w/ Chris Merritt (Founding CRO, Cloudflare)
The Science of Scaling
Intro
This chapter delves into the creative sales approaches adopted by a fast-growing B2B software company, focusing on the alignment of sales efforts with buyer needs. It highlights the establishment of a peer-like sales team that prioritizes technical buyers, alongside the influence of the company's blog on shaping the sales culture and hiring practices.
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