SaaStr 515: A CEO's Guide to Marketing with Dave Kellogg
The Official SaaStr Podcast: SaaS | Founders | Investors
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Marketing People Don't Make Five Five.
Marketing people come in different flavors. You can think of marketing as having four pillars, product marketing, launch message of content to gentle peram's, events, marketing, coms, pr stories and brand development. The first thing ou hav to do is be realistic and say, what does the market have to offer me? And then you need to decide what you want, and then go tell the search firm, and then find three of them.
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