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10min chapter
How Marketing Can Save Your Business From The AI Apocalypse (#150)
Marketing Against The Grain
The Rise of Marketing in a Commoditized Market
This chapter discusses the fundamental shift in the role of marketing due to the democratization of technology access brought about by AI. It highlights how marketing has evolved to become the most important function in growing a business and differentiating products in a commoditized market. The chapter also explores the advantages that influencers and creators have over traditional brands and the downside risk big brands face.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode