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#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

CHAPTER

The Value of Multi-Thread in Team Selling

I think what you do so flawlessly and it comes through and your answers is you are giving your customers prescription, right? You're like everything you ask, everything you say is balanced with here's a sort of external benchmark. So good. And I think that last point in particular is a really good one. Like if you are newer, you might think things move faster than they do. But there are people inside of our organizations that will help us get to answers on that.

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