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Improving Outbound & Growing Your Sales Pipeline with Christian Banach

Sales Players

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Do You Have Attribution?

I think it does require writing and storytelling. And it sounds like you're able to capture, you know, stories on a weekly basis and put them into a medium that works for your buyer persona. I'm now curious, and I'm sure you're tracking this because this is your business, right? Do you have sort of attribution,you know, this many of our deals or clients came from the newsletter as their initial sort of source of finding us and engaging in our content or our brand? Yeah, we do actually. I actually just went through this about a week ago.

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