In your first book, the art of immersion, both of them atter water, have a water motive. Is is that deliberate or coincidence? That's entirely coincidence. In fact, i'm not at i even quite recognized it until tjust now. Ok, let's let's start off talking about internet story telling. As your first book was really about how the internet opened up a whole new form of narrative a for people. How much has changed since that first book in his view? Oh, it's been ten years, which is like a century of internet time.