4min chapter

SaaS Interviews with CEOs, Startups, Founders cover image

Life After Freemium: Why we killed our model, built a new one, and increased LTV by 400%

SaaS Interviews with CEOs, Startups, Founders

CHAPTER

The PLG Plus B2B Sales Motion

Crystal is a cloud-based sales tool used by large companies like Accenture, Oracle and Salesforce. The company recently changed its model to include PLG plus B2B sales motion. Crystal says the product works better when it's part of an organizational initiative or team initiative.

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