The Political Scene | The New Yorker cover image

Could the 2024 Election Be Decided by Memes?

The Political Scene | The New Yorker

CHAPTER

Analyzing the Influence of Subversive Humor and Memes on American Politics

This chapter explores how humor in political memes can stem from shock value, with an emphasis on conservatives displaying a stronger affinity for shock than liberals. It delves into the notion of challenging mainstream norms, particularly with regard to gender and race, and highlights how some right-wing jokes, though controversial, strike a chord with audiences by reflecting genuine sentiments and perceptions.

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