Introduction

Jim Kalbach is the chief evangelist at MURAL, a leading provider of online visual collaboration software. He's the author of Designing Web Navigation (O'Reilly, 2007), Mapping Experiences (O'Reilly, 2016), and his latest, The Jobs to Be Done Playbook (Rosenfeld, 2020). In this conversation, we dive into Jobs to Be Done, how it relates to design, and how jobs can create an “out of body experience” for organizations.

Show notes

• @JimKalbach on Twitter
• Jim Kalbach on LinkedIn
• MURAL
• The Jobs to Be Done Playbook by Jim Kalbach
• Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by Jim Kalbach
• Designing Web Navigation: Optimizing the User Experience by Jim Kalbach
• JTBD Toolkit
• Book Notes: “The Jobs To Be Done Playbook” by Jorge Arango
• Know Your Customers’ “Jobs to Be Done” by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
• How We Align Product Development with Jobs To Be Done at MURAL by Agustin Soler
• The JTBD toolkit
• Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

Disclosure: I received Jim's book for free as a previous Rosenfeld Media/Two Waves author.

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