3min chapter

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Marketing web3: Audience, Community, More

web3 with a16z crypto

CHAPTER

What Is a Community?

Marketing community is an incentive aligned group that includes team or builders, investors and users. In the web two world, those groups have bright line distinctions between them with sometimes even adversarial interests. The idea of web three community isn't confined to any particular channel. It's that constellation of people that are plugged into that incentive alignment system. And we're seeing that trend with the blending of these categories.

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