#128 - Storytelling to show prospects you can solve their problem (Armand Farrokh, VP of Sales @ Pave)
30 Minutes to President's Club | No-Nonsense Sales
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What Is One Bad Habit That You Shouldn't Be Doing?
Armond: Don't you see a lot of salespeople exhibiting that? They need to break, shatter and quit because it's hurting them more than it helps. You should do as much as humanly possible to make your customers do an equal amount of work as you in the sales process. And if they don't, you know where you stand in your sale cycle, and you should go focus your time elsewhere on other deals.
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