The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

510. When AI Meets Neuroscience

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Intro

This chapter features a live interview with an expert discussing how artificial intelligence intersects with neuroscience in advertising. The conversation focuses on leveraging machine learning to understand consumer behavior and enhance advertising strategies for more human-centered brands.

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