Do You Want to Sell Your Baby?

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Bob Iger made a pitch to George Lucas after buying Pixar and Marvel. Rupert Murdoch, who distributed all the Star Wars movies, didn't want it brought up because he had a good relationship with Lucas. Disney CEO Bob Iger: "If I ever sold to anyone, it would be to you" It was as subtle as that. What happened next? Nothing.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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