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2min chapter
Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
Do You Want to Sell Your Baby?
Bob Iger made a pitch to George Lucas after buying Pixar and Marvel. Rupert Murdoch, who distributed all the Star Wars movies, didn't want it brought up because he had a good relationship with Lucas. Disney CEO Bob Iger: "If I ever sold to anyone, it would be to you" It was as subtle as that. What happened next? Nothing.
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