3min chapter

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Restoration Hardware: Climbing the Luxury Mountain - [Business Breakdowns, EP.112]

Business Breakdowns

CHAPTER

The Importance of Traditional Advertising

Drew McIlroy: Restoration hardware has been moving their way up in terms of categories. He says it's neat to see a case study that you can follow as that effort goes. "You don't need to go out and blanket the market with TV commercials or magazine ads," he says. The press is going to write about you and your own, so do these untraditional things.

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