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How to Get Your Prospects to Be Sober When They Make a Decision
It's like it's a way to stress test how serious they are. It puts the prospect in a position now where they're defending their stance in a way that is favorable to you. This happened there were like I think it was two months ago, I had a somebody book something on my discount lee or whatever. They all looked at each other smiling like, where VP of sales left and even when they were here, they were signing up. That really brought out the emotion. And so if you've convinced them, like, hey, this is not really that much of a priority, I'm not convinced that you've helped them see that this is really not that much of an