How to Hire the Right People for a Consumer Startup

The case contrasts two different ways of hiring somebody or putting together a team. The first one is what we call the right stuff approach, which basically means you're looking for that magic combination of talent and grit. By contrast, there's this schools of experience approach that focuses on specific career experiences. Just because you have a really smart, capable person who's climbed the ranks at Goldman doesn't mean they're great at running a consumer startup within Goldman.