Stop Personalizing Your Cold Outreach, Do This Instead with Jordan Crawford
B2B Growth
00:00
The Total Serviceable Market Versus Just Total Available Market?
There's a slight difference between total serviceable market write and just total available market. So instead of that, it's ok to start with these broad filters, but then what you need is one pain qualifier that is applicable to to score these domains against. If i take these same huristics, and i score your existing customers, that eight out of ten of them will look great with only public data.
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