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Eric Wu, CEO and Co-Founder of Opendoor, on How to Build a Plane While Flying and Other Tips for Founders

Founder Real Talk

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Revolutionizing Home Sales

This chapter explores Open Door's innovative approach to transforming the traditional home-selling process through an accessible online platform that offers instant deals. It discusses the strategic decisions made by the founding team, including market selection and the hiring of talent with unconventional backgrounds, as well as the challenges of fundraising in a competitive landscape. Emphasizing a balance between disciplined execution and calculated risk-taking, the chapter highlights the importance of enhancing customer experiences while navigating the complexities of a startup environment.

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