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17min chapter
$100M Leads Audiobook Part 6 – Run Paid Ads | Ep 591
The Game w/ Alex Hormozi
The Importance of Efficiency in Paid Ads
This chapter focuses on the importance of efficiency in paid ads and the three phases of scaling ads. The speaker emphasizes that efficiency matters more than creativity in advertising and discusses how to track returns, invest in ads, and eventually print money through successful ad campaigns.
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