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Political Ads of the Year: Matthews & Rosenberg

The Herle Burly

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Are You a Republican? Or a Libertarian?

LZ: The ad wasn't speaking to an intended, if what I can tell from the comment chain, a population of soft Republicans. All the commentary looked to me like it came from Democrats who appreciated the hell out of what she was doing. LZ: If your own partisans love the ad, it's probably not a good ad. Right? Because it's not going to speak to the people that you need to speak to, the persuadable people. It's not swaying anybody from the, from the center. Yeah. Okay. Our next ad, our next ad is Ron DeSantisad, who is the governor of Florida and perhaps the next Republican nominee for president

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