The Difference Between Reach and Consumption

The difference between what's served up and what's actually consumed can be quite different. Well it depends on the user experience right so this is what people don't understand there's again there's no each platform you know one might have audio on versus audio off naturally One might be viewed horizontally versus vertically one you can sit on a couch one you're locked in a cinema like they're all very different but it's that user experience that defines how humans actually look at ads.