
SALES RANTS: Finding your "why", planning for the unexpected, and more with Jeff Bajorek
Outbound Squad
What if You're Not Asking for Anything?
Think about and reverse engineer, not only the result, but really think practically of how you want some one to respond exactly what you want them to say. There is such a small fraction of people who are so compelled and enthralled by what you've given them that they want to do that. No ask all value. Ask all valuenow. If there's that much value, whyaren't you asking for something? Ay, please tell me why in any kind of marketing piece, or any kind of sales process, you wouldn't at least ask for something.
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