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The 3 Most Important Lines In Your Business | Ep 364
The Game w/ Alex Hormozi
How to Grow Your Business Quadratically, Not Linearly
The bigger you do this discrepancy, the more vire your business will become. My goal is always to find a way to provide something that's excessively valuable and cost me almost nothing to make. The problem is, most people don't have enough word of mouth because this surplus is not big enough. If you have the surplus big enough, and you go from good to great, and great to so good that people cannot help but tell their friends about you, then you will have more customers than you know what to do with. And your business will grow quadratically, not linearly. That is the difference between making money and building a fortune.
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